Heidi Skoog

After nearly two decades as an award-winning florist, Heidi swapped blooms for an apron to pursue her passion for food. A self-taught jam-maker, Heidi combines traditional methods and a flair for experimenting with flavor combinations and unusual ingredients. The result is a well-balanced, vibrant preserve that has a lot of love and story in every jar. Her company, Serious Jam, was established in 2011 and has been in pursuit of the perfect fruit since then.